A Speedo initiative to engage ‘elite’, ‘competitive’ and ‘entry level’ athletes with
the features and technologies of Speedo TriathELITE products, via an ‘emotive’ connection with the Speedo brand. Bringing to life individual athlete stories of performance and pleasure in the water. Shot on location at the T20 Swim Centre, Reading, over two days with members of the GB Triathlon squad, including Helen Jenkins 2011 ITU World Champion and Stuart Hayes.
Credits:
Photography:
Location: Philip North-Coombes
Studio: Adrian Green
Identity: Richard Browne
TriathELITE
Published:

TriathELITE

An integrated brand campaign and identity to support the launch a range of products for Speedo TriathELITE. A Speedo initiative to engage ‘elite Read More

Published: