- Trees for Travel plants trees all around the world to balance carbon emissions from both consumers and companies.
Objective: Increase brand awareness and stimulate people to compensate their CO2 emissions with Trees for Travel.
The campaign is based on the idea that people are willing to compensatetheir CO2 emission but don't know what's the most efficient way to doso. Each example shows an individual that is obviously doing somethingrather inconvenient to reduce his or her carbon footprint. Trees forTravel tells them there is a more simple solution.
The campaign was launched nationwide in The Netherlands during january 2008 on national television (RTL), national radio(radio538) and 2000 billboards across the country.