— SOPHISTICATED STREETWEAR FROM BERLINTreches combines clean lines with playful details and contrasting colors. The basic motive of their collections is finding an aesthetic balance through geometric forms, creating a sophisticated urban look. Treches do high-quality streetwear to make the choice of buying organic and fair clothing a little easier.
Their identity was originally created for the winter 2012 collection Cesium-137. The identity was later adapted to work on all brand elements and collections.
The identity reflects how Treches creates clothing, by abstracting the body into an three-dimensional shape and playing with alternative solutions and forms.
- BB CESIUM
–– CUSTOM FONTA Neo-grotesque Display font made exclusively for Treches' identity. Its based on the geometric shapes of Treches' clothing design, combined with ideas taken from street signs around Neukölln, Berlin. The font exhists in a positive version made for details, and a negative version made for big headers and shorter texts.
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