Challenge: To design an edgy travel brochure for G.A.P Adventures volunteer-based trips. The trips include hands-on work with families in poor parts of Africa and South America. The demographic is people who enjoy helping those in need while getting involved in the culture of the area they are travelling to.
Execution: The imagery is powerful and includes large close-cropped photos of the people and surroundings of the areas where the trips are based. The strong colours make the typographic elements jump off the page while the clean vector maps and sans serif typeface complement the bold look.