TUR (FR, Reims)
Corporate Design ─ fictional project for university, ESAD Reims
Corporate Design ─ fictional project for university, ESAD Reims
Purpose
Corporate Design for a bus and transportation company
Concept
The logo design is based on the route map of the bus company. The Logo was set in the main area of the city with the most important places and buildings, like the cathedral of Reims. Therefore a grid was made out of the lines.
The logo design is based on the route map of the bus company. The Logo was set in the main area of the city with the most important places and buildings, like the cathedral of Reims. Therefore a grid was made out of the lines.
Usage
Additional to this, a grid of all lines make it possible to play with a kind of modular elements. So they can used as background of note paper, on envelopes or to create typographic headlines like on the poster.
Additional to this, a grid of all lines make it possible to play with a kind of modular elements. So they can used as background of note paper, on envelopes or to create typographic headlines like on the poster.
Conception
grid system
variations of elements based on the grid
Realisation
