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Transformers Classic Licensing Program Style Guide

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  • Transformers “Classic” Style Guide
    Design elements created for the Transformers “Classic” Licensing Program
  • Hasbro took us way back to the origins of their most powerful entertainment franchise when they engaged us to develop two consecutive licensing program style guide volumes for the “Classic” Transformers. Working from a library of imagery from Hasbro's archives, we developed a variety of badge and pattern designs, drawing inspiration from current graphic design and pop cultural trends, vintage design trends from the ‘70’s, American WWII propaganda and Japanese movie posters. Color palettes and distressed textures, as well as graphic design and printing techniques from these varying time periods bring authenticity to this licensing program.