Transfer just returned from their long awaited UK tour and wanted to thank it's fans while promoting their new work. So we decided to release a digital, 3 song EP to download from their website only.
The design took a direction from the photos which were taken from the tour and the new logo that was developed. The digital poster needed to be a strong branding tool and something new fans would interact with and remember. The format is a PDF download that has the poster divided in 9 parts. The person can then print each part out and assemble to view the entire piece.