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Transblot Turbo Product Launch Campaign - Part 2

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  • Bio-Rad Transblot Turbo 
    Product Launch Campaign
  • Bio-Rad's Transblot Turbo is a revolutionary new product that cuts the time to transfer a blot, while still maintaining super clean protein lanes. For the launch I played a key role and was responsible for developing/art directing a number of key components that set the look and feel of the entire campaign.

    Art Direction of the following components:

    - Typography
    - Photography (System Tour, Advertising Print/Web, All Printed Collateral Pieces)
    - Product Brochure Print/iPad versions
    - Signature Animation 
    - Product Quick Guides
    - Motion Graphics for Product videos
    - Iconography

    The success of the campaign was measured by using a variety of metrics, but two that stood out was the positive customer feedback and number of units sold as a direct result of the teams efforts.