Bio-Rad's Transblot Turbo is a revolutionary new product that cuts the time to transfer a blot, while still maintaining super clean protein lanes. For the launch I played a key role and was responsible for developing/art directing a number of key components that set the look and feel of the entire campaign.
Art Direction of the following components:
- Photography (System Tour, Advertising Print/Web, All Printed Collateral Pieces)
- Product Brochure Print/iPad versions
- Signature Animation
- Product Quick Guides
- Motion Graphics for Product videos
The success of the campaign was measured by using a variety of metrics, but two that stood out was the positive customer feedback and number of units sold as a direct result of the teams efforts.