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Trader Joe's

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  • Trader Joe's New Identity
  • Mission Statement:
    To underline the organic and healthy aspect of Trader Joe’s in a clear, natural and modern way.
    Make it less chaotic and more customer friendly.

    Trader Joe's
    IS: IS NOT:
    Natural  Plastic
    Hand made  Computery
    Healthy, Organic  Fast Food
    Playful  Boring
    Affordable  Expensive, Luxurious
    Friendly, Warm  Cold, Reserved
    Playful  Serious
    Extroverted  Introverted
    Home  Street