Client: In-house, Coutts ARKEN. The company always had a major presence at the annual Retail Interiors Show.
For the 2001-04 seasons, Coutts ARKEN designed and built its own stand components
in-house, while utilizing a team of 3D Industrial Designers, and a team of R&D Technicians
who produced the set design.
Target market for the shows were Brand Marketeers and Buyers. The set design objective was to project a confident, capable brand that could design and produce innovative point-of-purchase solutions. Primary purpose of the zone was for maximizing business opportunities-a place to network, connect and start new conversations.
The large format graphics and messaging I art directed and acquired approvals for, followed strategic branding, with humorous slogans such as “Our Pin-Ups” and "Quick As A Flash".
All other mandatory design elements such as logos, mission statements and benefits of
product lines were all created to compliment the Corporate style.
Collaborated with Engineers, 3D Industrial Designers and R&D Technicians to fabricate the full sized exhibit components with the integrated custom large format art, and then transported them south to Olympia, London.
Supervised and assisted a team in setting-up and taking down exhibit components.