Client: In-house, Coutts ARKEN.
The company always had a major presence at the annual Retail Interiors Show. For the 2001-04 seasons, Coutts ARKEN designed and built its own stand components
in-house, while utilizing a team of 3D Industrial Designers, and a team of R&D Technicians
who produced the set design.
Target market for the shows were Brand Marketeers and Buyers. The set design objective was to project a confident, capable brand that could design and produce innovative point-of-purchase solutions. Primary purpose of the zone was for maximizing business opportunities-a place to network, connect and start new conversations.
The large format graphics and messaging I art directed and acquired approvals for, followed strategic branding, with humorous slogans such as “Our Pin-Ups” and "Quick As A Flash".
All other mandatory design elements such as logos, mission statements and benefits of
product lines were all created to compliment the Corporate style.
Collaborated with Engineers, 3D Industrial Designers and R&D Technicians to fabricate the full sized exhibit components with the integrated custom large format art, and then transported them south to Olympia, London.
Supervised and assisted a team in setting-up and taking down exhibit components.
Pitch-winning 3D direct mailArt Direction, Creative Direction, Packaging
Award-winning point-of-purchase artArt Direction, Industrial Design, Marketing
Design for print, illustrative artArt Direction, Creative Direction, Digital Art
Home entertainment artArt Direction, Creative Direction, Digital Art
Design for print, retail communication artArt Direction, Creative Direction, Marketing
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