An app for racing enthusiasts named Tracktivity provides an immediate understanding and connection with it’s audience. Similarly we wanted to design an identity system which was both intuitive and exciting, drawing upon the rich visual language of motor racing. The project included brand guidelines, iconography, website, stationery and app UI design in collaboration with Tapmates. Tracktivity is available on the AppStore. Website design in collaboration with Bauholz. — www.tracktivity.com.