many hijackings, a driver or passenger is taken
along with the car. And in many instances,
actually recovers a vehicle with a person or
even a pet still in it, thereby saving them
a potentially fatal situation. So, when you get
a Tracker, you not only protect your car,
also yourself and your family.
of the main channels through which Tracker subscriptions are sold, is at car
order to boost Tracker sales in selected dealerships, agency was tasked with
creating a piece
communication that would not only encourage car buyers to install a Tracker
dealership, but also inform them of the most important reason to
have a Tracker.
order to convey this message in a way that suited the dealership environment,
we created a
car brochure – the kind you collect before deciding which car to buy.
Only, the brochure wasn’t for a car,
but for a person. More specifically, a loving wife and mother. The brochure was
placed alongside each dealership’s normal material and had the look and feel of
an authentic car brochure, complete with lifestyle shots, spec lists and other
“technical data”. The message? Cars
can easily be replaced. Family can’t.
So safeguard yourself and your family
with a Tracker.
*Work done at Joe Public