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Tracker New Wife & Mom Brochure

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  • Tracker New Wife & Mom Brochure
    Tracker is a stolen vehicle recovery company
  • In many hijackings, a driver or passenger is taken along with the car. And in many instances,
    Tracker actually recovers a vehicle with a person or even a pet still in it, thereby saving them
    from a potentially fatal situation. So, when you get a Tracker, you not only protect your car,
    but also yourself and your family.

    Challenge:

    One of the main channels through which Tracker subscriptions are sold, is at car dealerships.
    In order to boost Tracker sales in selected dealerships, agency was tasked with creating a piece
    of communication that would not only encourage car buyers to install a Tracker through their
    dealership, but also inform them of the most important reason to have a Tracker.

    Execution:

    In order to convey this message in a way that suited the dealership environment, we created a typical
    car brochure – the kind you collect before deciding which car to buy. Only, the brochure wasn’t for a car,
    but for a person. More specifically, a loving wife and mother. The brochure was placed alongside each dealership’s normal material and had the look and feel of an authentic car brochure, complete with lifestyle shots, spec lists and other “technical data”. The message? Cars can easily be replaced. Family can’t.
    So safeguard yourself and your family with a Tracker.

    *Work done at Joe Public