A personal project developed for Creativ Novembr Photoshop class. All images, font, and mockups are sourced online and free for personal use.
Project Overview: Campaign for TRACE Africa to promote NaijaBuzz: a week music video session to showcase Nigerian artistes for audience/fans to vote, like, tweet for their favourite artist.
TRACE Africa offers the best of contemporary African music hits and exclusive specials and documentaries. From Kwaito House to Coupé-Décalé, from Afro-Pop and Rumba to Ndombolo, whether they are from English, Portuguese or French African genres, TRACE Africa will have them all!
Objective of Campaign
Increase engagement rate online and offline via social and print media, the target audience age range also use an appealing design scheme with photography expression to connect with the audience.
Prominent campaign artiste: Eva and Burna Boy
Developed creatives: Branded outdoor banner, social media and printable flyer designs.
TARGET AUDIENCE
Core: African music lovers
Age Range: 15-49 year-old fans (Male and Female)
