Client: Toyota
Agency: Graphite
Art Direction: Andy Rosenthal
Design: Aaron Jacob
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Graphite was commissioned to re-imagine the exterior and interior of a Toyota Prius for their "Prius goes Plural" campaign. Referencing the Vorticism-inspired dazzle ship camouflage, the multifaceted design serves as both a visual metaphor of the tagline "Harmony between man, nature, and machine," as well as representing the diverse new models of the 2012 Toyota Prius line.