StreetArt agency created a promotional booth for Russian Copper Company (RCC) for an industrial expo INNOPROM-2013.
This year, RCC was representing Miheyev deposit in Chelyabinsk Oblast. Thanks to StreetArt agency, a little piece of Miheyev field appeared on the exterior of INNOPROM’s pavilion.
RCC booth featured 3D graffiti that presented Miheyev quarry in great detail. Apart from remarkable visuals visitors were attracted by interactivity of the booth. Tiny radio-controlled replicas of front-end loaders, excavators, and other Komatsu machinery were available for visitors to play with in a drawn-up quarry. In one day, about 10 000 people drove their r/c cars to the bottom of a 360 meter-deep drawn-up quarry. Visitors to the booth also enjoyed extraordinary sweets coated in copper.
This way, RCC’s technological process was presented not only to the metallurgy specialists, but also to the general public.
Video by Albert Gofps.