Windsor, Wisconsin is a small town of roughly 5,000 people located thirty minutes north of Madison. Known as a commuter town with a rich history in agriculture, the town's existing brand image lacked distinction and pride. University of Wisconsin design professor Dennis Miller communicated with the town board about utilizing our classroom to fulfill their needs, and the students of Art 546 competed to develop an identity that the town would eventually adopt. After several meetings with the town board, my solution was chosen as Windsor's new identity.
In order to demonstrate their pride and differentiate Windsor from neighboring cities, the town governance was interested in an aesthetic that was dynamic but wholesome. They hoped that the final design would reference Windsor's commitment to sustainable agriculture, exemplified by its Token Creek Conservancy project.