Tourism Tasmania - 'The Tassie Afterglow'
In a crowded local tourism market Tourism Tasmania wanted a new approach to their 2012 spring campaign.
Based on the insight that the air is fresher and more invigorating in Tasmania, we created a cheeky and suggestive Mills & Boon style campaign showing the effect a short break might have on would-be visitors. Created with the team at Jim Jam Ideas in Sydney 'The Tassie Afterglow' print and digital campaign promoted specific itineraries based around Golf, Food & Wine, Heritage & Culture, and Touring. It became one of Tourism Tasmania's most successful tactical campaigns to date.