Touareg Magazine - Direct Mailing
Proposal
Proposal
We were asked by Volkswagen to develop a Direct Mailing to present the new Touareg Magazine, a magazine that presents and celebrates the new Volkswagen Touareg.
Target: owners.
Target: owners.
Proposal A.
White envelope, A4 format.
Lucid head print.
Standard letter.
White envelope, A4 format.
Lucid head print.
Standard letter.
Envelope head:
"Design. Value. Efficiency. Innovation. Proficiency. Precision.
There are experiences the words are not enough to tell."
Letter head:
"New Touareg. You would never stop talking about it."
"Design. Value. Efficiency. Innovation. Proficiency. Precision.
There are experiences the words are not enough to tell."
Letter head:
"New Touareg. You would never stop talking about it."
Proposal B.
A4 envelope.
Plastic film with transparent graphic.
Standard letter.
A4 envelope.
Plastic film with transparent graphic.
Standard letter.
Envelope Head:
"480 171 194
Only a real star has this perfect mesures."
Letter Head:
"New Touareg. Nowadays star."
"480 171 194
Only a real star has this perfect mesures."
Letter Head:
"New Touareg. Nowadays star."
Proposal C.
GSK cover. Semi-transparency.
Opaque band with the head.
Sent in transparent chellophane.
Letter printed in the internal flap.
GSK cover. Semi-transparency.
Opaque band with the head.
Sent in transparent chellophane.
Letter printed in the internal flap.
Head:
"It conquered the cover thanks to its charm"
"It conquered the cover thanks to its charm"
Head:
"Thanks to its contents it conquered the whole magazine"
"Thanks to its contents it conquered the whole magazine"
