This is a university project. The brief was to design a tote bag that would be targeted at a particular audience. One of the bags had to be a eco design.
My Design is targeted at VAG (Volkswagen Auto Group) enthusiasts and classic car enthusiasts . I chose to illustrate a golf GTI. The golf GTI was the world’s first proper hot hatch .It defined what a hot hatch should be and still does. The golf GTI sets the benchmark for sporting hatchbacks. It is a class leader.
The ECO design is a different version of the golf gti design, it is a mk1 golf blue motion. BlueMotion is a Volkswagen eco brand. The latest BlueMotion versions the Polo, Golf and Passat exceed almost all of the diesel and hybrid rivals on environmental performance. VW has stated its goal ‘to become the world’s most environmentally-friendly carmaker’.