Concept work for a multi-phase campaign demonstrating the union between Intel and Toshiba. This campaign pushed the envelope for the conservative brands, while demonstrating brand integration and diving into social media markets they had not yet explored.
Campaign celebrated the hardcore technologist by outing their addiction to cutting edge technology. This campaign inspires the budding technologist by giving them a movement to latch onto.
Design included magazine ads, transit signage, video, a facebook hub and cross-marketing with banners on ESPN site.
