- The Torreão Nascente, is located in the magnificent Praça do Comércio,
in the singular city of Lisbon.
The building has a characteristic grid of Toscan columns
that support the Toscan vault, on the east side of a historic square,
without parallel in all Europe.
- The Torreão Nascente will come to life as a multi-purpose space,
focused on temporary, cultural, ludic and promotional events.
- The Torreão Nascente will be supported by other near spaces
that reflect the new touristic strategy developed by the Lisbon Tourism Bureau.
As a “brother” brand the logo must reflect the graphic style, directly.
- The selected typography for the Torreão Nascente follows the same identity
as the Pátio da Galé and Sala do Risco brands as a unifying element of communication.
In the same way Pátio da Galé and Sala do Risco, the new identity study
is directely linked to the buildings architectural singularity.
- Lisbon Tourism Bureau brands universe.
- Correct usage over Color and photographic backgrounds.