Brand positioning, brand evolution and
packaging design for this relatively young Australian Vineyard.
In the emerging wine region of New England,
high up in in the table lands in New South Wales, Australia, lies Toppers
Mountain VIneyard. Producing a range of rare and surprising varietals in a cool
climate location required a label design that would both set this vineyard
apart, and celebrate its unique properties. The omnipresent iron rich red soil at
location was the starting influence for this design, coupled with the areas
rich heritage in Tin mining completed our key story-telling devices.