Zachary Ruden's profile

Topographic Typography

Zachary Ruden
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research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
The Research
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
Users first saw a word and were asked to think of the first definition that came to mind before pressing 'next'.
research homograph study typographic effect connotation psychology
After clicking 'next', the user selects the definition that came to mind or the 'neither/unsure' option.
research homograph study typographic effect connotation psychology
The survey had 5 variations with different typefaces. Each participant would only see one typeface and were not aware that that was what the research was investigating.
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
research homograph study typographic effect connotation psychology
Topographic Typography
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Zachary Ruden's profile

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Zachary Ruden's profile
Brooklyn, NY, USA

Topographic Typography

This project was done as a my thesis in my senior year in the Graphic Design program at Western Michigan University. I wanted to investigate the Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives