Here's my response to the Topman: Las Vegas brief. We were asked by the creative director of Topman to create marketing materials for the Las Vegas Store Opening. I wanted to edge away from the cliched Vegas route and focused on the trend of 'Marrakesh' that is a latest trend in fashion. Keeping a luxurious aesthetic with the use of Metallic gold UV ink and good quality uncoated stock, as Topman seem to focus on simple design but focus on detail of printing. However, until I get them printed the full effect can't be seen yet but there is fold out A3 poster, VIP giftcards, store giftcards and wristbands in production at the moment. Photos of work when printed to be posted.