It’s no secret that TopTV has been struggling to get its message across and its product into people’s homes. It needed to re-align itself with a new demographic, a relevant one. We decided to target a younger audience: people who can’t necessarily afford DSTV and the superfluous channels that come with it. We created an interactive campaign that allowed the audience to literally choose the content they would like to see because after all, affordable choice is what TOP TV is all about.
Art Directors - Martin Magner & Dave Colley