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Toothpaste: Good & Evil

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  • Crest Toothpaste for Kids
    Good -vs- Evil: Classroom Exercise in Designing for Opposites
  • In my packaging class, we were asked to pick a pair of words that were opposites. I chose "good" and "evil." We were then given the opportunity to create packaging for toothpaste or soap. I chose to make Kids' Toothpaste with "evil" being represented by the Fire Breathing Dragon and "good" with the archetypical Knight in Shining Armor. I enjoyed the opportunity to hand letter the type for the titles and create the artwork for the boxes and the toothpaste tubes.