Tony's Picks | Kohl's packaging

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INITIATIVE
Kohl’s is launched new Tony Hawk merchandise styles (in Boys 4-7 and Young Men’s) specially picked by Tony Hawk himself, as his favorites. Need to develop a way to tie the merchandise to the campaign that will live with in store graphics as well as existing branding.

OPPORTUNITIES
+ Announce the arrival of “Tony Hawk Picks,” merchandise selected by Tony Hawk himself.
+ Highlight that Tony Hawk personally selected the merchandise as his favorite items.

MARKETING ASSIGNMENT
+ Review the program name, internally referred to as “Tony’s Picks” – to be used to communicate the difference between the existing Tony Hawk merchandise.

+ Create a violator, authentically communicating "Tony's Picks" merchandise.