Tony's Picks | Kohl's Brand Development

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INITIATIVE

Kohl’s is launched new Tony Hawk merchandise styles (in Boys 4-7 and Young Men’s) specially picked by Tony Hawk himself, as his favorites.

OPPORTUNITIES

+ Announce the arrival of “Tony Hawk Picks,” merchandise selected by Tony Hawk himself.

+ Add authenticity to the Tony Hawk brand by communicating through photography and copy to the customer in a “designer point of view.”

+ Highlight that Tony Hawk personally selected the merchandise as his favorite items.

MARKETING ASSIGNMENT

+ Develop a Tony Hawk designer voice point of view, communicating the “Tony’s Picks” items. Review options that utilize Tony Hawk action photography as well as an endorsement from Tony Hawk.

+ Review the program name, internally referred to as “Tony’s Picks” – to be used to communicate the difference between the existing Tony Hawk merchandise.