- Tonka Park - Branding
The intention was to express humility and honesty through the lettering. To subtly allude to the park theme while dodging any connection of being eco-friendly. The counters within the A take on the form of a leaf while the stem of the A and R grow thicker towards the end, akin to the stem of a leaf. Finally, the ascender of the K is slightly taller than the T, lending a delicate nod to the form of a tree branch.
- Web Design
The end result of the web design is sleek, clean, breathable and expertly minimalist. A relaxing amount of white space is complemented by a sharply illustrated background which impresses "cutting edge" upon the user. This theme was further developed in the sub-navigation and by applying a subtle slice of gloss to header images. The user experience is both calming and straight forward, with prominent calls to action where needed. Featured onBEHANCE'S WEB DESIGN SERVED.
- Ecommerce Theme
An elegantly mellow Big Cartel theme was designed to accompany the relaunch of Tonka Park's Big Cartel theme shop. It is highlighted by its tranquil user experience.