The Challenge: "How to start a greenhouse vegetables production unit in an isolated Greek island (Samos) that will be viable and competitive to the huge vegetable production areas of Greece and the imported produce".
Step 1 : Go for a Hydroponic Greenhouse
Step 2: Search for a niche market or create a new one (olive type snack tomatoes)
Step 3: Total differentiation on the packaging (The target group, the design of the packaging and the naming was the result of the cooperation between Mr. Gregory Gerasimou-Owner of the Company and the AB VASSILOPOULOS Procurement Team Members)
Step 4: Unique product for special categories (kids, business executives, mamas...)
Step 5: Change the promotional idea from "1 buy 1 for free" to free samples to the consumers
Step 1 : Go for a Hydroponic Greenhouse
Step 2: Search for a niche market or create a new one (olive type snack tomatoes)
Step 3: Total differentiation on the packaging (The target group, the design of the packaging and the naming was the result of the cooperation between Mr. Gregory Gerasimou-Owner of the Company and the AB VASSILOPOULOS Procurement Team Members)
Step 4: Unique product for special categories (kids, business executives, mamas...)
Step 5: Change the promotional idea from "1 buy 1 for free" to free samples to the consumers
Samos island from the above
AB VASILOPOULOS - the most "attention to quality details" retail chain in Greece
On the duty - preparing the exchibition stand
Energetic colors
Sampling the product
Truth time - tasting the product!
Well accepted!!!
Even a member of an International Retail Group (DELHAIZE), AB VASSILOPOULOS apart of Quality, stands for its persistence on Greek high quality selected products!!
The physical and the digital product!! Tomaccini communicates with the consumers via Social Platforms like Facebook. Visit them at www.facebook.com/tomaccini
AB VASSILOPOULOS sets the benchmarking bar!!The ECO friendy store in Attica!!From the design, to the optimal operation and then to recycling!!!
The "Green store " of AB VASSILOPOULOS where the owners of hybrid cars can charge their ....batteries while they shopping!!!
Yes, the trolleys are made by...recyclable plastics!!!
Touch time with the desired consumer- the kids!!
The Manager of the Store. The more he is convinced about the product the more for the product penetration!
Nice partners - nice results!!
Warm thanks to AB VASSILOPOULOS Procurement Team Members for their cooperation on market targeting, packaging design and naming of the product.
About the promotional event, Special thanks for the cooperation to Mr. George Paganias of GREEN PROMOTIONS , Mrs Elena Gadona of SHIFT DESIGN and Gregory Daris and
last but not least to Mr. Gregory Gerasimou, Founder of HELLENIC GREENHOUSES SA home of "Tomaccini".
About the promotional event, Special thanks for the cooperation to Mr. George Paganias of GREEN PROMOTIONS , Mrs Elena Gadona of SHIFT DESIGN and Gregory Daris and
last but not least to Mr. Gregory Gerasimou, Founder of HELLENIC GREENHOUSES SA home of "Tomaccini".
