In 2009, Madhouse lead the Toledo Museum of Art's rebranding campaign,
building it around the very postive "good for you" tagline. With this
positive new image, TMA was able to create an avid following using
Facebook and Twitter, thus increasing Museum visitors. When asked to sum
up this new and exciting period in TMA's history, I decided it would be
best to go straight to the source, and ask some of TMA's 10,000
Facebook fans "what's too good to miss at TMA?" The responses generated
an overwhelming amount of opinionated favorites, anecdotes, and fond
memories for the museum.
The piece was printed on Cougar Natural to create a soft, aged feel,
supplemented with French Red-Hot to boldly showcase TMA's generous
donors, while reinforcing their signature red. The 38-page piece is also
elegantly bound with cloth tape.