I designed those labeIs for a competition organized Tokaji designed those labeIs for a competition organized Tokaji, a famous Hungarian wine brand.
Tokaji wanted through this competition to promote their products in a summer festival, Hegyalja Fesztival.
The rules were to design labelshree different kinds of wine.
The target audience is for young people attending the festival (aged from 16-25).
I tried to make something refreshing, young, eye-catchy and innovative, to catch the attention.
From my personal experience, most of the time people are taking off the labels from the bottles, while chatting in a festival. Therefore, I designed a label that provides information about different ways how to open a bottle of wine at the back of the label.