Advertisement campaign created to raise awareness about San Luis Obispo Child Abuse Prevention Council (SLOCAP)'s Together We Will (TWW). TWW is a "dynamic training program to empower parents to advocate for their families, become change agents for their children, and work constructively to gain a powerful voice in San Luis Obispo County for children and families".
For this campaign, we wanted to create a something where viewers could put themselves within the ads, and really relate or connect to the situation depicted. We used people who were currently involved with TWW and used the phrase "This could be you" to connect each of the Ads together.
*This project was Art Directed under Ellen Riley and designed collectively with Stephanie Zombek. Photographers are David Yriarte and Christina Taggart.
**Chosen by SLOCAP to be used during 2012-2013 throughout San Luis Obispo and Santa Barbara Counties