The Brief: The client required a total brand strategy including the name for this children’s
wear company which features an innovative use of art and vibrant colour.
The Solution: Toetum derived from the word “totem” an emblem that embodies kinship and family.
The animal characters were created to reflect the quirky personality and tone of the business.
Each item produced for this distinctive brand features an element of interactivity to appeal to the target
audience. The range includes a pop-up folder and stand up totem pole inspired clothing tags.
Items Produced: Clothing designs, letterhead, business cards, gift tags, folder,
with compliments slips, website, catalogue, direct mail and clothing tags.