With granola cereal the problem arose with trying to preserve freshness. There is no good way to seal conventional cereal bags without placing them in additional storage containers.
The goal was simple--maintain the quantity and improve freshness while providing a clean, organic visual aesthetic. The color pallete was derived from authentic farm grown and packaged granola.
The pour spout on the top creates a much easier pouring experience. The twist cap on the pour spout ensures freshness and a confident seal. The window on the front and side of the container display the product and ensures the buyer what he/she are buying is what the label says it is. The name is derived from the word ‘total’ and describes the product perfectly:
Total freshness. Total nutrition. Total satisfaction.