Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions. We are especially proud of our recent :60 cinema/TV spot for Lifetime's new series “Witches of East End,” which has helped attract millions of viewers each week since the show's debut on 6 October. As shown in our Making Of video above, we shot the talent in a real environment, then added considerable visual effects artistry to dramatically showcase a very powerful group of witches creating a dramatic fire ritual.
Naturally, without a good story, it's all just smoke and mirrors. The story for this spot was not really narrative; the idea was to communicate a feeling of intrigue and to give hints into who the characters are and who they will become.
To us, this spot would already look quite amazing even without all the fire! Using Fume FX, we had the perfect tool to create iterations of fire, smoke and heat haze to make the overall story come to explosive life. While we did shoot plates on set and a couple of small fire setups with talent, it was still a situation of having 90% of the spot created in post. VFX artist extraordinaire Allen McKay and a supporting pyrotechnic crew matched the 3D fire to the real fire.