Drugstore initiative aimed to educate employees on the reasons for backing up donations from customers´s change for a charity cause. Objective is to explain and to back up the good reasons for donating when facing suspicious customers that won´t cooperate with the cause.
Based on this objectives, I developed the copy trying to clearly state the benefits from donations. "To donate is to dignify", "To donate is to build" and "To donate is to contribute". This concept is visually expressed through the main illustration depicting the classic 70´s icon of a man but entirely built from different icons that actually "build" the figure.
Layout and graphics are bold, direct and simple, keeping the focus on the concept. Typography is also aligned with this idea, using a family that matches the style from the icons.