To Do List is a simple and sweet personal project about the things Tendril director Daniel Luna and longtime collaborator/friend Yaniv Fridman cherish and aspire to do in their every day lives.
For ages the two directors had talked about working on a personal project of this kind, though life continued full-speed ahead. Time could not be sought. A beautiful baby boy was even born somewhere in the mix. The collaboration finally began with Daniel in Brazil and Yaniv in Mexico. Together, the two completed and launched it on the heels of Daniel's signing to our Toronto studio as Tendril's newest director.
On the process side of things, To Do List began with a list of twenty-five to-do’s true to what the directors wished to get more (and less) out of life. The list was narrowed down by importance, and the final selection was based upon what would read best. Some to-do’s got scrapped because they couldn’t be represented as strongly through animation as others. Keeping it simple and fresh was always the goal.
In terms of treatment, there was a shared passion for an animation style that strikes a balance between illustration and 3D. The distinct style that features consistently throughout the piece is intended to be stripped of realism and tends more towards illustration.
On the technical end, Illustrator and Photoshop were used for the design, AfterEffects for compositing and animation, and Cinema 4D for the rest of the animation. Daniel + Yaniv are self-proclaimed typophiles, and had collected hundred of fonts they purchased, loved, and never used. The two knew they wanted to incorporate many quirkier typefaces that may have too much character for boards, but certainly deserve a place in a project like this one.
Many thanks go out to Roger Lima WhiteNoise Lab for his perfectly suited sound design, without which the piece would not have fully achieved the bright and optimistic mood it exudes.