Client: Timisoreana (beer)
Copywriters: Adrian Pasarica /Cristian Scurtu
Art Director: Diana Serban
Creative Group Director: Liviu Turcanu
Challenge & solution:
- Howdy, fellas.
- Hello Timisoreana. You are a great beer, as you have always been.
- You flatter me. Thanx. Look dudes, I would like to make something great in Bucharest.
- How about reminding people of the old city they praise so much? Let's talk about the old buildings and the great places that remind us today about our culture and keep our identity strong.
- That sounds great. After all, I am the most well known beer in Romania and I am the oldest beer around.
- Cool. Let's do this: