Times Square, the city’s neon light and building are in harmony with each other. It creates a solid square line of modern style.
The light from the neon signs are a symbol of the city of night, and the buildings are a reflection of the modern city. The combination of the two (neon sign and modern image) are combined perfectly to create a image for for Times Square magazine which is mass media for overall culture, art and business with hotel and dining business.
Dark red and red’s gradation of colour is expression of the city’s neon light.
The logo changed form being a basic square to a square with depth. This idea was brought about by the 3D aspect of the buildings that form the perimeter of Times Sqaure. It was also important to keep square image, it was important to make to keep the feeling of a s square new york online magazine rebranding