Times Square Dunk Tank
Vaudeville resurrected online and on the big screen in New York’s Times Square through an unprecedented experience created with crowd-based gesture gameplay, social media, and amazing creative.
Clear Channel, the world’s leader in outdoor digital billboards, came to us to create a one-of-a-kind case study project that would showcase their massive new HD, digitally connected, and interactive media system in New York City’s Times Square.
JUXT responded by producing twelve groundbreaking concepts, out of which the client brilliantly selected the most intriguing to execute. Musing from sensational vaudeville acts and mechanisms of old, we brought the tried and true carnival favorite “dunk tank” back to life in a surprisingly relevant way.
Visitors to Times Square are shown live on one of Clear Channel’s massive HD screens, thanks to an HD camera placed nearby. They are then introduced to the Painted Lady (reality star and international model, Sabina Kelly), and the Strong Man (Hollywood stuntman, Robert Miller), and are prompted to vote via Twitter for who they most want to see take the plunge into the freezing water below. The winner (or loser, depending on how you look at it) finds themselves at the mercy of the crowd, who then work together to slap a virtual beach ball into the target, sending the victim into the water.