TimeBank Idaho is a time exchange volunteer program that strengthens community by building relationships. It gives access to the time, energy, knowledge and skills of others.
TimeBank Idaho members exchange services. For every hour spent helping someone, members earn 1 ”time dollar”. Thus, the conceptual marketing and advertising message: “Give an Hour. Get an Hour.”
The program’s unique branding identity is in the form of a tree symbolizing community. Additionally, Boise, Idaho is known as “The City of Trees”. The tree top is made of multi-colored “clock face” blossoms which relate to the program’s element of time.The various smaller blossoms give the logo a sense of movement bringing the identity to life.
The branding identity program consists of a conceptual logo, print collateral and a website.