The goal of this direct mail was to create awareness of Time Warner Cable’s new Ultimate Triple Play package, and ultimately drive upsell subscriptions. The mailing was targeted at the most affluent, tech-saavy families in Manhattan, so the piece needed to feel extra premium. Use of metallic ink, clear foil stamping and a luxurious black stock accomplished this. The initial mailing went so well that they needed to hold on further mailings until call centers could be properly staffed. The direct mail is on it’s 3rd mailing of 25,000 currently and has boosted sales of their top-tier product significantly.
Client: Time Warner Cable
Project: Manhattan Market Direct Mail
CD: Cheryl Meyer