The visual identity should is simple and clear representing the spirit of the hotel, being elegant and reflecting the fact that the hotel is extraordinary and full of creativity. The main identity of the hotel should perfectly mirror the concept, which was developed especially for it, it is the Time concept. The
hotel identity is cohesive – all the parts is connect between each other for a better understanding of the entire hotel concept.
The name was found after analyzing this idea -”Hotel 1/60”. What is time? Is it a word? Is it our life? What is our life? Is it time, is it a moment? And what is it, a moment? Moment could be a second; it could be the whole life or just a minute. A minute, explained in the simplest way, is “1/60”. 1/60 could be a minute, it could be a second, and it is irrelevant, just how the time is.
The main intention of Logo was to make people think and comprehend.