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Timberland Winterized Pursuit | Footwear Design

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  • The Winterized Pursuit multi-sport collection is designed for winter hikes and snowshoeing. The collection offers active warmth on the trail as well as stationary warmth while at the campsite or lodge. The design aesthetics take queues from multi-sport and trail running footwear, as well from snowshoe functions and designs.

    The consumer is an active outdoor enthusiast looking for a product to perform well in winter conditions while snowshoeing, trail hiking, and camping. The user specifically wants a boot that is built with modern technology while maintaining the Timberland aesthetic. Integrating both of these keys elements will create optimal performance in both usability, wearability, and warmth.

    The following mood board kicked off my design process and features images of the consumers liftestyle, new outdoor products, and other winter images that inspired my footwear concepts.