For my packaging design course we were assigned to redesign and create a sustainable shoebox for an existing company and/or shoe, and I chose Timberland’s® Earthkeepers™. I created and designed a shoebox that folds flat and compacts for easy storage and reusability, encouraging the consumer to reuse the box for other purposes. This shoebox uses 100% recyclable materials and sustainable adhesives. It includes a biodegradable handle to reduce the use of bags that doubles as a latching system, so when carried the product does not fall out. I also redesigned the Earthkeepers logo to better fit the organic and earthfriendly brand. The tags included are to better explain the reusability of the box, as well as Timberland’s® beliefs.
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