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Tiger Airways: The Hunt for Value

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  • The Hunt for Value
    Tiger Airways Viral Campaign
  • Tiger Airways offers value few budget airlines can match. Or other businesses, for that matter.

    And we could prove it.

    Armed with hidden cameras, we sent actors into a restaurant, a showflat, and a hotel, to see what would happen if they’d demanded the same no-frills, pay-per-use value we’ve come to expect from Tiger Airways.