Art Director and Designer on complete site re-design as well as creating various concepts and designs of necessary social network interfaces/applications, Ad Units, mobile interfaces, redlines and style guides of Tide.com (both US and Canada platforms). Responsible for communicating strategic goals into actionable design solutions, establishing the conceptual and stylistic direction for design staff and orchestrating their work. Provided assistance and monitored all offshore development work. Participated in organizing various focus groups.
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