Tide With Bleach
Print Media Campaign
The purpose of this print campaign is to promote the benefit that Tide with Bleach allows consumers to wash both whites and colors in the same load, "brightening whites without fading colors." The concept is to create familiar, enjoyable items out of both white and colored laundry. The campaign features the tagline "lighten your load," which of course plays on the whimsical nature of the pieces, as well as the diminished workload as a result of washing whites and colors together.