- Tide "Fold A Stain" Campaign
- Bronze at Young Guns for Art Direction Campaign
- Finalist at Young Guns for Print Craft Illustration
- Finalist at Spikes Asia 2011 for Outdoor- Ambient
- Finalist at Asia AdFest 2011 for Ambient Promotion
- Finalist at Asia AdFest 2011 for Print Craft Art Direction Campaign
- Finalist at Asia AdFest 2011 for Print Craft Illustration
- Finalists at New York Festivals 2011 for Print
- Finalists at New York Festivals 2011 for Art Direction
- Finalists at New York Festivals 2011 for Illustration
- Finalists at New York Festivals 2011 for Collateral
- Bronze at GoaFest 2011 for Press
Tide cleans with such proficiency that you need just a lito promote Tide's magical new property called 'Dirt Magnets' we created a series of press ads titled Tide "Magttraction".
Thiscampaign was strategically placed in center-spreads of most-readmagazines. The campaign depicted individuals with stains on theirclothes and an orange tab, right next to the stain, which read 'Pull'.
Thisinteractive magazine campaign was successfully executed with the helpof a magnetized sample pack and iron-filings. Deftly placed onappropriate visuals, these coloured iron-fillings aptly represented thestains. So simply by pulling the orange tab the reader would magicallyremove the stain fittingly showing Tide's prowess.
This simpleinteraction between the reader and the ads saw a very favorableresponse as they witnessed first hand the power of Tide's Dirt Magnets.